What is the schedule for early bird discounts?

What is the schedule for early bird discounts?

This is the current schedule for early bird discounts on select passes*...

For General Attendees:

  1. From August 25, 2026 through November 13, 2026 = approx. 30% off select passes*
  2. From November 14, 2026 through January 9, 2027 = approx. 20% off select passes*
  3. From January 10, 2027 through January 29, 2027 = approx. 10% off select passes*
  4. From January 30, 2027 through the event  = regular registration prices

For Exhibitors & Sponsors:

  1. From August 25, 2026 through September 8, 2026 = approx. 40% off select passes*
  2. From September 9, 2026 through November 13, 2026 = approx. 30% off select passes*
  3. From November 14, 2026 through January 9, 2027 = approx. 20% off select passes*
  4. From January 10, 2027 through January 29, 2027 = approx. 10% off select passes*
  5. From January 30, 2027 through the event  = regular registration prices
*NOTE: The following passes and tickets are NOT eligible for early bird discounts since they are already heavily discounted (50%-85%) or simply do not apply:
  1. Full Pass: Educators, Government, and Non-Profits
  2. Full Pass: Students
  3. Any of the Day passes
  4. Tours
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